What is B2B Market Research?

Business-to-business (B2B) market research is a market research study focused on companies rather than directly the end-consumers of the company’s products/services, which is the case with Business-to-Consumer (B2C) market research. For example – vendor identification market research is used to identify suppliers or distributors/wholesalers for a company’s products.

MarketResearchReports.com helps businesses acquire reliable data and insights in a timely manner so that our customers gain strategic and actionable intelligence to solve business problems, enter new markets, gain a competitive edge and improve their profitability.

Why is B2B Market Research Conducted?

B2B market research is used for the following reasons:

• To identify key players/companies in the industry of interest which help in assessing what core products/services are offered by them and their overall business model.
• To gain deep insights into the current and future growth in the industry of interest. It helps our customers understand if their target industry is growing or shrinking and the reasons for that behavior.
• To identify key trends in the industry of interest which can impact our customer’s company.
• To gain competitive intelligence, which is helpful for competitive benchmarking.
• To identify supplier, wholesaler/retailers used by competition or suitable for the client company’s products/services.

What Type of B2B Research is Offered by Us?

MarketResearchReports.com mainly offers syndicated market research reports geared towards B2B customers. Since the shelf-life of any B2C market research report is short due to ever-changing consumer behavior not many syndicated reports are readily available for such cases.

We also offer custom market research solutions that are specifically designed to meet the client organization’s data goals. This helps key decision-makers solve business problems, enter new markets, offer market-specific products/services, improve business models, and gain a competitive edge.

How Do We Help Our B2B Customers Increase Their Visibility?

We help businesses gain more online visibility by offering them the following services:

• Featured Company - We offer a company an option to feature themselves on our website on high traffic industry pages, blog posts, and newsletters. This helps them gain more visitors to their website and product/service pages of interest.
• Key Executive Interviews - We conduct interviews of key executives of the client company covering questions ranging from state of their industry, emerging trends, key growth stimulators and pain points etc. and feature them on our website’s highly popular market research blog section.
• Co-Branded Whitepaper - We help our customers in publishing co-branded whitepaper on their industry which is made publicly available on our website and used by them as a great marketing collateral material. This high visibility in the long run.

How Do We Help B2B Companies Gain New Customers?

We offer reports covering all types of industries and geographies and receive many product purchase inquiries on our website, social media, and press releases. We help B2B companies associated with us gain more customers using those inquiries.